Supreme Court to rule on its access to social media data

May 16, 2022 14:56 5 min read (Updated: May 16, 2022 14:57) In 2020, a congressional committee investigating the spread of misinformation during the 2018 elections requested from social media platforms data from deleted accounts linked to the family of President Jair Bolsonaro. They wanted to investigate these accounts’ role in fake news rings. Twitter … Read more

One month in, Petrobras CEO already in the hot seat

May 16, 2022 11:52 4 min read A week ago, Brazil’s state-controlled oil giant Petrobras announced it was raising diesel prices two months after a massive 24.9-percent hike that led to the downfall of its former chief executive officer. Two days later, President Jair Bolsonaro appointed a new Mines and Energy Minister. Now, Mr. Bolsonaro … Read more

Four out of ten Brazilians are defaulters

RIO DE JANEIRO, BRAZIL – Almost four in ten adult Brazilians were defaulters last month, which corresponds to 61.94 million people with pending debts in the credit bureaus, according to a survey conducted by the National Confederation of Store Managers (CNDL) and the Credit Protection Service (SPC Brazil). The number of defaulters included in the … Read more

Brazil is the largest exporter of grains to China

RIO DE JANEIRO, BRAZIL – China is a giant in the commodities market, backed by its strong GDP and tremendous purchasing power. It imports 25% of world grain trade volumes, making it the largest grain importer. Therefore, what the country does or encounters in terms . . . To read the full NEWS and much more, … Read more

Retailers must improve environmental efficiency and energy management in stores

American consumers expect retailers to undertake sustainability initiatives, according to a recent poll by Sensormatic Solutions of 1,000 consumers aged 18 and above. Consumers believe that corporations and retailers, not government regulators, should bear responsibility for adopting sustainable practices, according to 49% of those polled. 53% of consumers would buy from a brand or store … Read more

Growth marketing helps build on brand awareness and form customer relationships

For brands to leverage growth marketing, it is crucial they experiment, evaluate results and adjust their approach to focus on more than just acquisition. Traditional advertising and marketing tactics at best help brands capture their audiences’ attention. Growth marketing on the other hand, goes beyond increasing initial sales to build on their customers’ awareness and … Read more